Find out by taking the MRM Brand Inventory Basics Challenge
A brand inventory is "an evaluation of everything that has been created to promote your organization and support your mission. Your brand inventory needs to account for everything your brand touches in any way."* Please start the review of your current situation by evaluating the following. As you do so, pretend you know nothing about the organization and are seeing things for the first time. How good are they doing with each of these things?
Do you want more interaction with this organization or do you want to run screaming?
Now become yourself again and look at the above assessing them with the following questions in mind.
*From How to Strengthen Your Brand by Thomas Wachtel