Margaret Reardon Marketing

Digital Age Approach = Transformational Result

About Me


About  Me
I started my freelance marketing business in 2007 as a side to my "day job".
That job brought in the proverbial steady paycheck but it was not a great place for my joy.
Still, in that context, programming planning, connecting with people, getting the word out on events I curated, and the rush of it all coming together kept me going.
That made me decide to start offering creative people, small businesses and entrepreneurs low cost marketing services. Soon I was also helping with branding, event planning and fundraisers for all sorts of good causes.
Eventually, in 2016, I took the leap and set out on my own.
Over the years I have had many successful experiences and learned a lot along the way.
Also, over those years, with the growth of technology, incredibly cost effective opportunities have presented themselves in terms of marketing and promotion.
When COVID-19 hit in March 2020 we were all thrust into a strange new world. In that world it became even clearer that digital outreach and virtual events were crucial  to staying connected and relevant. That will be true into the future.
 Right now, and into that future, I can help you now in the following ways:

  • Getting the word out on your organization, event, performance or project.
  • Creating or enhancing  your  social media presence.
  • Connecting you with your customers or followers through e- newsletters.
  • Creating virtual events.
  • Direct you toward funding sources and income generating ideas.
  • Guide you through opportunities for partnership and cross promotional opportunities.
  •  Transforming your organization's profile and operations with state of the art best practices.

My focus is currently on non profit 501(c) 3 organizations but all inquiries are welcome.

CREDENTIALS
 I have over 25 years of experience creating, promoting and presenting innovative programming, crafting powerful marketing strategies, designing exciting events and making community connections that have enhanced the profiles of a variety of organizations.  I have also completed a few degree programs over the years.

EDUCATION
John Carroll University, University Heights OH
Bachelor of Arts in English

Syracuse University School of Information Studies Syracuse NY
Masters in Library and Information Science

University of Notre Dame Mendoza College of Business, South Bend  IN
Executive Certificate in Transformational Non Profit Leadership

University of Notre Dame Mendoza College of Business, South Bend  IN
Executive Certificate in Non Profit Fundraising Strategies

University of Pennsylvania Wharton School, Philadelphia PA
Certificate in Viral Marketing and How to Craft Contagious Content


RATES
Hourly Rates range from $30- $50 / per hour for non profit organizations and small businesses.
Each situation is unique and I will discuss yours at no charge.

Please note I do not work without compensation. I value what you do. Please value what I do.

For fundraising events and performances that have a ticket price there will be an additional 10% charged based on the amount of revenue generated.

A simple contract will have to be signed.

Pretty simple right?

Keep keeping in mind that in the digital age dollars go a long way.


Services


MARKETING

I provide digital and traditional forms of marketing. I know how to spread the word in ways you may not know exist. And I have media contacts.

FUNDRAISING

I monitor the fundraising climate to be current on cutting edge ideas that I will share with you. I can also assist with grant research and writing.

VIRTUAL EVENTS

I can show you how to capitalize on the worldwide reach of virtual events on platforms such as Zoom. Virtual will be here to stay even after the world opens up again.

BOOKING

I can get you in front of the right people, places and things. I know where your potential audiences and customers are. "Thinking outside the box not your thing?" No worries it is mine.

MERCHANDISING

I can show you how too much inventory on hand gathering dust and trips to the bank to process payments are things of the past. There are many cost effective and secure ways to get your merch to your followers.

BRANDING

I can help you create the consistent "look" that is important to an organization's success. That means visually as well as your ongoing public perception. I can help you refine your current brand or help craft a new one.

NON PROFIT MANAGEMENT

Governance by a strong Board, clear fundraising expectations, good fiscal stewardship and thoughtful adherence to the mission are crucial and ethically important to success, credibility and sustainability. If you agree let's connect.

Events


  • $00
  •  5/22/2021 02:00 PM
  • Online Event

IWBC Reads highlights "Isabel "Lefty" Alvarez: The Improbable Life of A Cuban American Baseball Star" by IWBC founder Kat Williams

Buy Now Read More
  • $00.00
  •  5/26/2021 07:00 PM
  • Online Event

Join us to discuss The City of Falling Angels by John Berendt

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  •  6/15/2021 07:00 PM
  • Online Event

The Last Castle: The Epic Story of Love, Loss, and American Royalty in the Nation's Largest Home by Denise Kiernan

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  • $00.00
  •  6/30/2021 07:00 PM
  • Online Event

Join us to discuss Fierce Poise: Helen Frankenthaler and 1950's New York by Alexander Nemerov

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  •  7/20/2021 07:00 PM
  • Online Event

Join us to discuss The Doctors Blackwell: How Two Pioneering Sisters Brought Medicine to Women and Women to Medicine by Janice P Nimura

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  •  7/28/2021 07:00 PM
  • Online Event

Join us to discuss Cooking for Picasso by Camille Aubrey

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  •  8/25/2021 07:00 PM
  • Online Event

Join us to discuss The Picture of Dorian Gray by Oscar Wilde

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  •  8/31/2021 07:00 PM
  • Online Event

Join us to discuss The Hour of the Witch by Chris Bohjalian. The author will be joining us!

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  •  5/11/2021 07:00 PM
  • Online Event

Join us to discuss Voyage of Mercy: The USS Jamestown, the Irish Famine, and the Remarkable Story of America's First Humanitarian Mission

Read More
  • $00
  •  4/28/2021 07:00 PM
  • Online Event

For most New Yorkers, Grand Central Terminal is a crown jewel, a masterpiece of design. But for Clara Darden and Virginia Clay, it represents something quite different.

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  •  4/25/2021 05:00 PM
  • Online Event

Let's experience some poetry together and raise money for NAMI-Greater Cleveland and The Greater Cleveland Food Bank

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  • $00
  •  4/17/2021 02:56 PM
  • Online Event

What would it be like if a woman got a chance to play Major League baseball? Join our next IWBC Reads to find out.

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  • $00.00
  •  3/30/2021 07:00 PM
  • Online Event

Join us to discuss The Last Painting of Sara De Vos by Dominic Smith

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  •  3/13/2021 02:00 AM
  • Online Event

Join us to discuss Bloomer Girls: Women Baseball Pioneers by Debra Shattuck

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  • $00
  •  2/25/2021 07:00 PM
  • Online Event

"Prizewinning bestselling author David Michaelis presents a breakthrough portrait of Eleanor Roosevelt, America’s longest-serving First Lady, an avatar of democracy whose ever-expanding agency as diplomat, activist, and humanitarian made her one of the world’s most widely admired and influential women"

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  • $00.00
  •  2/24/2021 07:00 PM
  • Online Event

The saying goes “A picture is worth a thousand words" so let’s explore that! Get copies of our art themed selections from your local library or favorite bookstore and then spend a cozy and casual evening discussing them virtually. Free and open to all art and book lovers regardless of location.

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  •  2/13/2021 02:00 PM
  • Online Event

Join us to discuss Bases to Bleachers: A Collection of Personal Baseball Stories from the Stands and beyond by Eric C. Gray

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  • $00
  •  1/14/2021 07:00 PM
  • Online Event

"New York Times bestselling author Lesley M.M. Blume reveals how one courageous American reporter uncovered one of the deadliest cover-ups of the 20th century—the true effects of the atom bomb—potentially saving millions of lives." Amazon

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  •  1/9/2021 02:00 AM
  • Online Event

Join us to discuss Mrs. Morhard and the Boys.

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  •  12/15/2020 11:30 AM
  • Online Event

Join us to discuss The Address by Fiona Davis

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  •  12/12/2020 06:00 PM
  • Online Event

Bases to Bleachers: The Negro League Centennial Celebration Edition

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  • $00
  •  12/8/2020 07:00 PM
  • Online Event

Join us to discuss A Woman of No Importance: The Untold Story of the American Spy Who Helped Win World War Two by Sonia Purnell

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  • $00
  •  12/5/2020 10:00 AM
  • Online Event

A Negro League Centennial Program

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  • $00
  •  11/19/2020 07:00 AM
  • Online Event

"Last Night I Dreamt I Went To Manderley Again."

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  • $00
  •  11/14/2020 10:00 AM
  • Online Event

A Negro League Centennial Program

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  •  11/8/2020 02:00 PM - 11/22/2020 03:01 PM
  • Online Event

A four part series on researching your Irish Family History. Introductory session is Free.

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  • $00
  •  11/5/2020 07:00 AM
  • Online Event

Join us to discuss Olive the Lionheart: Lost Love, Imperial Spies, and One Woman's Journey into the Heart of Africa by Brad Ricca

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  • $00
  •  10/24/2020 10:00 AM
  • Online Event

A Negro League Centennial Program

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Blog


To Print or Not to Print?

Here are the MRM Basics of creating great electronic newsletters

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Virtual is Vital

Who's afraid of Zoom?

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When Free Isn't Free

You really do get what you pay for

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Mission Control

Does your mission statement reflect your mojo?

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Are you "Brand New"?

You never get a second chance to make a first impression

Read More  

Testimonials


Ben Zimmer:

"I have worked with Margaret for several years and have always been thrilled with her skill and ability to make things happen. Our most recent endeavor involved the unveiling of a beautiful mural. Margaret did a fantastic job securing publicity and organizing grassroots efforts to ensure attendance at our event. I would highly recommend her services!" Ben Zimmer Social and Emotional Learning Consultant

Ben Zimmer

"Margaret Reardon is a marvel. I’ve been awed by her creativity, knowledge and skill whenever I’ve worked with her. Over the past year she orchestrated and promoted several hugely successful author events for me, which saw book sales soar. She has a rare passion for what she does and an exceptional ability to get results. I strongly recommend her.” -Ruth Hanford Morhard, Author, Mrs. Morhard and the Boys.

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